My Notes on “Marketing Technology as Force Multiplier & Competitive Advantage” – Digital Velocity Conference 2015

These are my notes on the presentation by Scott Brinker, Co-Founder, President, CTO, ion interactive at the 2015  Digital Velocity Conference – San Diego, California. I hope I can get a hold of the slides. It was an excellent presentation.

The Marketing Technology Landscape is constantly changing. There are thousands of technology companies available for marketers to use. You can see the system dynamics of 2000+ marketing technology  companies.

Why this explosion?

  • Marketing Segmentation
  • Environmental Factors
  • Easier to Sell Software
  • Financially Attractive Market

Marketers are dealing with a lot more software now.

The Shift from Communications to Experiences

Google - Zero Moment of TruthGoogle’s Zero Moment of Truth examines this shift.

Marketing today isn’t about getting buyers to picture your narrative… It’s about getting them to experience it.

Digital storytelling includes:

  • software bought & built
  • configurations &parameters

Software is how marketing “sees” and “touches” customers in a digital world.

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To The Moon And Back: Taking The Leap Towards Solving Big Problems – Front Porch Front-End Developer Conference, Dallas, TX

Presented by Julia Elman

 The Past

  • 1960: The Cultural Decade
  • Kennedy “get to the moon” speech
  • 1969 moon landing
  • New found awareness (earth’s atmosphere, etc.)
    • 1970 – EPA founded, Comprehensive clean air act, Earth Day founded
    • 1971 – Doctors without borders
    • 1972 – DDT was banned
    • “We went to the moon, but discovered the Earth for the first time.”

The Present

MIT Technology Review – You promised me Mars colonies, instead I got Facebook. (Buzz Aldrin)

Why aren’t we solving global problems with technology any more? We tend to over-engineer solutions.

Malaria, Cancer, etc.

We can solve big problems with 3 things aligned.

  1. Our institution supports solutions
  2. We actually understand the problem
  3. Active political leader and public working together to solve the problem.

The Future

Education – Logo programming on Apple IIe

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Responsive Image Strategies – Front Porch Front-End Developer Conference, Dallas, TX

Presented by Lindsey Norman There are a lot of arguments and it is very complicated. Scenario Large retail client with a lot of imagery Big Lesson #1: Responsive may seem old hat already, but it's still new in a lot of … [Continue reading]

SVG Strikes Back – Front Porch Front-End Developers Conference, Dallas, TX

Presented by Matt Baxter SVG - open graphics standard vector-based, good for logos & icons, but not photos vectors are scalable and are not affected by pixel density SVG is ideal for multi-device web All modern browsers support SVG … [Continue reading]

Realtime for Reals – Front Porch Front-End Developers Conference, Dallas, TX

Choose your captain: kirk vs picard

Presented by Alexis Abril FeathersJS is a wrapper for Express that allows you to easily create shared RESTful web services and real-time APIs using SocketIO and other websocket libraries. Feathers revolves around the concept of service … [Continue reading]

SMACSS Your Sass Up Mina Markham – Front Porch Front-End Developers Conference, Dallas, TX

Presented by Mina Markham SMACSS is not a framework. It's an approach to authoring your style sheets. You can use categorization - base, - layout, modules, states and themes base styles are bare minimum (css reset) layout styles are the … [Continue reading]

Intro to WebGL and Three.js – Front Porch Front-End Developer Conference, Dallas, TX

WebGL - three.js geometry

Presented by David Lyons What are people using WebGL for games interactive demos three.js 3D JavaScript Library - what would take hundreds of lines of code with raw WebGL only require a few lines using three.js All three.js … [Continue reading]