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Exploring Standard Ad Unit Sizes: Google AdSense 300 x 250 – Medium Rectangle

CNN 300x250 Ad Unit Example

CNN Web page has 300x250 Display Ad in the right sidebar

This is the first of a series of posts on Google AdSense ad sizes. The main reason I’m doing this is for my own reference. There won’t necessarily be any great insight or advice on how to use these ads. It is mainly a test environment so I can see all of the current AdSense options in action. It will also compare Google AdSense ad sizes to standard agency ad unit sizes.

Four Recommended Ad Sizes

AdSense has four main recommended AdSense ad unit sizes, which are the following:

The 300×250 – Medium Rectangle

This ad can contain either text ads or banner ads. This ad unit can be seen throughout the Internet on web sites everywhere and is not only the main recommended size by Google AdSense, but also by the Yahoo! Advertising Network, Microsoft Advertising and the Interactive Advertising Bureau.

Usually, the 300×250 – Medium Rectangle is found either in a side bar or directly in the content with the text wrapped around it, as seen here.

Smashing Magazine 300x250 ad unit in content example

Smashing Magazine uses a 300x250 ad unit in the content content

This is an example of the graphic or display ad version of the  300 x 250 – Medium rectangle.


This is an example of the 300 x 250 – Medium Rectangle text ad unit.


What’s Next?

Next time, we will discuss the second recommended AdSense Ad Unit size – The 336 x 280 – Large Rectangle.

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About Jonathan Jeter

Jonathan Jeter has been creating websites since 1997 and has been with SuperMedia since 2009. He is currently Front-End Web Development & UI manager for superpages.com, SuperMedia.com and other SuperMedia web properties and concentrates on various aspects of website development for small and medium businesses, including UI design & development, SEO, Social Media, Local Search, and Online Marketing. You can follow him @mywebthoughts, on LinkedIn or connect on Google+.

2 Responses to Exploring Standard Ad Unit Sizes: Google AdSense 300 x 250 – Medium Rectangle

  1. Might also be useful to talk about the best placement for each Adsense block or unit such as sidebar, header, footer, below each post, etc.

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