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Jared Spool – Mobile & UX: Inside the Eye of the Perfect Storm

June 1, 2011 By Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011

 

h2. Mobile & UX: Inside the Eye of the Perfect Storm

Session 1 – Jared Spool

The UX aspect of mobile has really exploded recently.

Examples:

My Coke Rewards – mobile site had to have Flash. Excluded all iPhone users.

Fox Weather “Alternate content should be placed here.”

MikePanetta.com – QR code on sign, but no mobile site.

Mariott Hotel – connect to wifi via mobile

h3. Sturgeon’s Law

Theodore Sturgeon “90% of everything is crap!”

United airlines email link to 404 page

Coke has fixed the flash problem, but shows the entire site when user is trying to input a code.

You would think by now that we now how to show sites on mobile now, but companies still have issues: verizon wireless, att, apple, air canada

Read the rest of Jared Spool – Mobile & UX: Inside the Eye of the Perfect Storm

Filed Under: User Interface / User Experience Design
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Jared Spool – The Essential Principles behind Great Design Principles

May 27, 2011 By Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 24, 2011

Jared Spool, CEO & Founding Principal of User Interface Engineering and co-author of Web Anatomy, started the session by showing examples of web sites that had serious usabilities. Some of the designs were attractive, but did not serve the users needs. In most examples, the user had to click multiple items or jump back and forth between pages or flyouts (a process he referred to as “pogo-sticking”) to find the information that would help them make the decision they were supposed to make to allow them to continue with the process. The takeaway was that when we encounter a problem in our application that hinders users, we should strive to help people make a choice in the easiest way possible.

Dieter Rams

Dieter Rams was the first person to create a standardized set of design principles, which are as follows:

Read the rest of Jared Spool – The Essential Principles behind Great Design Principles

Filed Under: User Interface / User Experience Design
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Luke Wroblewski – Designing Mobile Web Experiences

May 24, 2011 By Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 24, 2011

Convincing Clients to Care

Luke Wroblewski - Designing Mobile Web Experiences

Prediction in 2009 that smartphones would outsell PCs in 2012, it happened in 2010.

Home usage of PC since 2008 has decreased 20%

November 2010 – visits to web-based email sites decreased 7% and people accessing email on mobile devices increased 36%

Twitter – 40% of all tweets are sent via mobile; 16% of new users start on mobile. Top 2 Twitter mobile clients – twitter.com, m.twitter.com, sms

Facebook – 33% of users use mobile via Facebook mobile website, and clients on phones

Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013

Shift from what was the personal computer (PC) to what is the personal computer (smart phone).

Capabilities & Constraints

Capabilities

Location Systems: GPS, WiFi, Cell Tower Triangulation

Location Detection capability

Read the rest of Luke Wroblewski – Designing Mobile Web Experiences

Filed Under: User Interface / User Experience Design
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Kate Brigham – PatientsLikeMe: Adventures with Data Visualizations

May 24, 2011 By Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 24, 2011

Kate Brigham - PatientsLikeMe - Adventures with Data Visualizations

Kate Brigham - Adventures with Data Visualizations

8 in 10 internet users have looked online for health information

patientslikeme helps patients track chronic conditions and learn from the experience from other people who are experiencing the same symptoms, medications and conditions

People share stories as part of a typical conversation. PatientsLikeMe tracks all data about members by translating stories into data.

Given my status, what is the best outcome I can hope to achieve and how do I get there? – establish a baseline for member engagement

Make it easy for people to create data

If you’re asking people to invest time and energy to give you the data, let them know how it will benefit them.

Don’t be afraid to experiment.

Make forms easy

Start with questions that are easy to answer and don’t use jargon…

Read the rest of Kate Brigham – PatientsLikeMe: Adventures with Data Visualizations

Filed Under: User Interface / User Experience Design
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Steve Portigal – Design Fieldwork: Uncovering Innovation From The Outside In

May 24, 2011 By Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 24, 2011

Steve Portigal - Design Fieldwork - Uncovering Innovation From The Outside In

Steve Portigal - Design Fieldwork

Main Topics

  1. How insights from users can impact our designs
  2. How to gather those insights

Be a methods-polygamist

Choose, mash-up or create methodology based on the problem, integrate (Triangulate) with other methods, Create a library of methods and artifacts (screeners, interview guides, stimulit, storyboards, etc.) You can even create new ones and make it up as you go.

Different methods work together.

Innovation means getting beyond pain points

Users may not actually know what is causing the problem.

Pain points may not really be that painful anyway

Satisficing (Herbert Simon – 1956) refers to our acceptance of good enough solutions.

thereifixedit.com

Fieldwork leads to refined beliefs about customers

“You are not your user.” It’s good to realize that you are different than your users/clients, but it’s also necessary to realize similarities and commonality.

Read the rest of Steve Portigal – Design Fieldwork: Uncovering Innovation From The Outside In

Filed Under: User Interface / User Experience Design
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Bill Scott – Designing for Mice and Men

May 24, 2011 By Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011

Bill Scott from Netflix – Designing for Mice and Men

Bill Scott, Netflix – Designing for Mice and Men

Bill has been in the industry for a long time, at Sabre, Yahoo! and now Netflix.

Challenge is designing across devices: web, mobile, tablets & TV. Iteration changes based on devices. In Canada, they don’t even have a queue.

People like to make lists.

Chaos – 400 SKUs (devices) can run Netflix. Different manufacturers can create different NetFlix experiences. Using HTML5 for all platforms. Using Webkit (QT Webkit, Skia Webkit, iOS Webkit) Takes advantage of the same engineering team to create for most devices.

Server-driven dynamic UI

Webstyle release vs CE firmware updates

Support A/B Testing

Controlled Variances

Managing Across Platforms

Read the rest of Bill Scott – Designing for Mice and Men

  • portability layer (html5)
  • vary the experience across platforms
  • design for user posture, input capabilities, navigation styles and display capabilities
Filed Under: User Interface / User Experience Design
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Julie Zhuo – Facebook: Data-Informed vs. Data-Driven Design Decisions

May 23, 2011 By Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011

Julie Zhuo – Facebook - Data-Informed vs. Data-Driven Design Decisions

Julie Zhuo – Facebook - Data-Informed vs. Data-Driven Design Decisions

Facebook likes the start-up culture. They believe in small teams: photos, engagement, etc. Each team is treated like a small company with a product designer, researcher, engineers & a product manager.

Facebook uses data to form a lot of the decisions that are made. Data helps understand how users use product and how they can be optimized.

Facebook had great ideas, built products and then left them to move on to the next thing.

Photos

Were using an old photo uploader tool built in Java, didn’t work well and was poorly designed. Built their own tool, which required a plugin. Tested it and only 34% users successfully uploaded photos. Went back to the drawing board. Research showed that people were bailing at the plugin install step.

Read the rest of Julie Zhuo – Facebook: Data-Informed vs. Data-Driven Design Decisions

Filed Under: User Interface / User Experience Design
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Josh Clark – Mobile Apps: Native or Web-Based?

May 23, 2011 By Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011

Josh Clark (author of TapWorthy) – Mobile Apps-Native or Web-Based

Josh Clark – Mobile Apps-Native or Web-Based?

Josh Clark, Author of TapWorthy

Mobile Apps

Mobile is growing quickly, with many platforms (many cultures)

App design needs to take mobile culture into accounts, how to develop for a iPhone user vs Android user, etc.

Read the rest of Josh Clark – Mobile Apps: Native or Web-Based?

Blackberry still has 40% of the global enterprise

  • Text-centric
  • low browser activity (blackberry browser has sucked until recently, when they adopted webkit)
  • how does your app fit into a text heavy culture

iPhone

  • active
  • high browser activity
  • spenders (big buyers – 70% of ebays mobile commerce is iPhone; eBay accounts for 25% of mobile commerce)
  • older, wealthier
  • according to OKCupid, iPhone users have more sex

Android

  • it’s about the technology
  • it’s about tools and features
  • customization
  • cutting edge
  • technically-proficient, customized
Filed Under: User Interface / User Experience Design
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Social Farming?

May 23, 2011 By Leave a Comment
Goat kids will stay with their mother until th...

Image via Wikipedia

My Farm is a social networking project in which members (who pay £30) work together (online, not actually working together) to decide how the farm should be managed. Decisions are made about what is planted in what locations, what livestock should be raised, etc., etc.

The web site keeps up-to-date information about what is going on and the progress of crops and livestock. There is even a webcam so you can see what is going on real-time. For educational purposes, I think it’s great. As far as changing the way farming is done in the future…

I really don’t think so.

 

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