Search Results for: complete brand redesign

8 Design Lessons Learned from the Google Redesign

March 12, 2012 By Jonathan Jeter 1 Comment

After attending yesterday’s “A Brief History of the Complete Redesign of Google,” which gave an in-depth look at the process of the Google User Interface (UI) design and redesign over the year, at the South by Southwest Interactive 2012 Conference, I’ve been thinking a lot about how the redesign process at Google translates over to those of us who also have day jobs taking care of major website brands. A lot of the things that we complain about in our corporate work were discussed in the Google panel discussion, with examples of how they were overcome in this process.

The following things stood out to me as necessary for a complete Brand redesign to be successfully completed. Hopefully, none of the terms that the panel of Googlers used were proprietary or trademarked.

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Executive Buy-In
Take the Design Temperature
Unique Concept Presentation
Do the Initial Design in a Vacuum

Filed Under: UI/UX

A Brief History of the Complete Redesign of Google at #SXSW2012

March 11, 2012 By Jonathan Jeter 2 Comments

Sunday, March 11 at South by Southwest Interactive Conference, Austin, TX
Google Panel Consisting of Evelyn Kim (Visual Designer for Maps), Jon Wiley (Lead Designer for Google Search), Michael Leggett (Design Lead, Google Apps & Gmail), Nicholas Jitkoff (User Experience Designer for Chrome), Chris Wiggins (Google Creative Lab)

The Evolution of Google Design

“So did Google just hire a bunch of designers recently, or were they all being kept in a cage all this time?” @tylerball

The process of this redesign is told in two stories. There is the story that you know about that happened in 2011, but most people don’t know the story of the redesign in 2007. 6 designers set out to express the Google brand that was consistent across all properties. It was called Kanna (Icelandic for “to explore, to examine”). Trying to find the balance between form and function, but mainly design and engineering. Looked at over 100 brand attributes that were narrowed down to 4 clusters.

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Filed Under: UI/UX

What?

This is where I tell you what I do. I am a User Interface/Front-End Development Manager/Developer. I currently work in the Consumer Marketing department at SuperMedia, LLC and I love what I’m doing here. I get to work on superpages.com and other high visibility high traffic sites and my job is to make them a better experience for visitors and to help consumers find the right business for their needs. I am currently NOT looking for another job.

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