UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011
Bill Scott, Netflix – Designing for Mice and Men
Bill has been in the industry for a long time, at Sabre, Yahoo! and now Netflix.
Challenge is designing across devices: web, mobile, tablets & TV. Iteration changes based on devices. In Canada, they don’t even have a queue.
People like to make lists.
Chaos – 400 SKUs (devices) can run Netflix. Different manufacturers can create different NetFlix experiences. Using HTML5 for all platforms. Using Webkit (QT Webkit, Skia Webkit, iOS Webkit) Takes advantage of the same engineering team to create for most devices.
Server-driven dynamic UI
Webstyle release vs CE firmware updates
Support A/B Testing
Controlled Variances
Managing Across Platforms
- portability layer (html5)
- vary the experience across platforms
- design for user posture, input capabilities, navigation styles and display capabilities
