UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011
Josh Clark – Mobile Apps-Native or Web-Based?
Josh Clark, Author of TapWorthy
Mobile Apps
Mobile is growing quickly, with many platforms (many cultures)
App design needs to take mobile culture into accounts, how to develop for a iPhone user vs Android user, etc.
Blackberry still has 40% of the global enterprise
- Text-centric
- low browser activity (blackberry browser has sucked until recently, when they adopted webkit)
- how does your app fit into a text heavy culture
iPhone
- active
- high browser activity
- spenders (big buyers – 70% of ebays mobile commerce is iPhone; eBay accounts for 25% of mobile commerce)
- older, wealthier
- according to OKCupid, iPhone users have more sex
Android
- it’s about the technology
- it’s about tools and features
- customization
- cutting edge
- technically-proficient, customized
