Jonathan Jeter

Director of Application Development

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What’s the Point of Creating a Feed-Generated Online Newspaper?

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My Daily Web Thoughts Online NewspaperPaper.li is an information aggregation site that let’s people create their own online newspapers from sources that they create or choose. Back in September I created my own online newspaper via the paper.li system and watched it for a few days, but then left it alone and forgot about it.

I revisited it today and really like the updates they’ve made to the system. I like the ability to embed the paper into your own site, which I’ve done with My Daily Web Thoughts on this blog. They have also created a Facebook tab app that allows you to create a tab on your fan page that also displays your “online newspaper”. I also like the bookmark feature that allows you to add items to your daily newspaper as you see them while browsing the Web. The main thing that I thought was missing before was an easy way to manually add content to each edition. The + Paper.li button fixes that issue.

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Pinterest IS Making Money… …Off of YOU!

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Pinterest

I’ve been watching Pinterest with fascination because of the massive appeal it has for certain demographics. It’s really clever because it is a graphical bookmarking site billed a social online pinboard that allows you to “organize and share the things you love.” Everyone expects that a popular site like Pinterest should be making money, but noticeably absent from the interface are any advertising blocks or any other promotional spaces.

It makes sense, though considering the findings posted on Digital Trends that Pinterest is converting shared links on the site to affiliate links. This is not surprising, as it seems one of the most logical ways to convert the user-generated content on the site into monetizable traffic. However, the interesting thing is that they don’t disclose anywhere on their site or their blog that they are modifying the links that members are “pinning” to their “boards”. Looking through their terms, copyright notice and privacy policy, the standard items are in place, but nothing about modifying the content uploaded to the site to generate income via affiliate relationships. What I’m curious about is how this fits into the FTC guidelines for disclosing affiliate relationships. Maybe it only applies to bloggers and only applies to those who blog about items provided via affiliate relationships.

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Lego Man Boldly Goes Into Space Like No Other Lego Man Has Before!

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Lego Man in Space
Lego Man in Space

A couple of teenage high school students from Toronto have launched a Lego man into space. No, really, they have! Mathew Ho and Asad Muhammad, 17 year-old classmates, launched a lego minifigure holding a Canadian flag using a weather balloon filled with helium and captured great video of the lego minifigure with a backdrop of the Earth. The “Lego Man in Space” has a YouTube video that has received over 2 million views, as well as his own Facebook page with more than 5,000 fans.

While some news outlets have claimed that this is the first lego man in space, according to Universe Today, several Lego toys are constantly flying even higher above the Earth at this very moment aboard the International Space Station as part of an educational outreach effort by NASA and Lego. And 3 more Lego figurines are speeding to Jupiter aboard NASA’s Juno orbiter.

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Search on Mobile Devices: The Next Frontier

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Moderator:
Sundeep Kapur, Digital Evangelist, NCR Corp.
Speakers:
Lynne Kurdziel, Founder & CEO, Luminate Marketing
Angie Schottmuller, Founder, Interactive Artisan

Lynne Kurdziel of Luminate Marketing
Lynne Kurdziel of Luminate Marketing

how mobile is changing content and what it means to business

Lynne Kurdziel

Top 5 impacts of mobile on business and non-profits

  1. localization
  2. immediacy – we can provide timely content that would be less useful if you had to wait
  3. shareability – you can share anything with anyone at any time
  4. media mobility
  5. divergent platforms – challenge of variability in what users have available

You can use mobile to streamline business processes and and create quick marketing media. User generated content and a streamlined data collection process creates freshness for SEO. What does conversion look like for ministries and non-profits? Donations, support, partnerships.

Non-profits are using apps to be able to share their mission and receive donations anywhere.

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Morning Keynote Panel “Search: Where to Next?”

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Moderator:
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Speakers:
Eli Goodman, Media Evangelist, comScore, Inc.
Zephrin Lasker, CEO and Co-founder, Pontiflex
Alan Osetek, President, Resolution Media
Dana Todd, Vice President of Performance Innovation, Performics

Eli: Brand marketing has been mainly offline, but is moving more and more online, especially in search and especially for big brands.

Dana: Want it to be measurable and see ROI. Branding is not just exposure to a brand over and over. There is no funnel. People don’t suddenly go into buying mode just because they’ve been exposed to something. We need to test with search, it’s not just about the next big idea.

Alan: it’s all about people and where they’re spending their money. The CMO doesn’t want to see huge changes in structure, but it can change slowly over time, naturally. Probably in the next 3-5 years.

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Local + Social: the Future of Promotion

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A giant QR Code linking to a website, to be re...
Image via Wikipedia

Moderator:
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Speakers:
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Gregg Stewart, President, 15miles

local + social
Gregg Stewart

importance of local search
Online retail only represents 7% of all spending. Most research is done online, but purchases still occur offline for the most part.

Consumers are increasingly using more sources to find local information. 1/3 of Facebook users use Facebook on a mobile device. Social networkers are frequently finding local business information through recommendations from connections and consumer reviews.

Consumers are looking for businesses in a variety of places and expect the information to be easily available and accurate. 49% of social network searchers are looking for address/location and other basic business data.

Best Practices for local search.

business names do not:

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  • include marketing tag lines in your business name

Luke Wroblewski – Designing Mobile Web Experiences

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UIE Web App Master’s Tour – Seattle, Washington – May 24, 2011

Convincing Clients to Care

Luke Wroblewski - Designing Mobile Web Experiences
Luke Wroblewski - Designing Mobile Web Experiences

Prediction in 2009 that smartphones would outsell PCs in 2012, it happened in 2010.

Home usage of PC since 2008 has decreased 20%

November 2010 – visits to web-based email sites decreased 7% and people accessing email on mobile devices increased 36%

Twitter – 40% of all tweets are sent via mobile; 16% of new users start on mobile. Top 2 Twitter mobile clients – twitter.com, m.twitter.com, sms

Facebook – 33% of users use mobile via Facebook mobile website, and clients on phones

Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013

Shift from what was the personal computer (PC) to what is the personal computer (smart phone).

Capabilities & Constraints

Capabilities

Location Systems: GPS, WiFi, Cell Tower Triangulation

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