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Closing Panel at HTML5TX Conference

February 2, 2013 By Leave a Comment

Closing Panel at HTML5TX ConferenceTheme: Where has HTML5 come with the diversity of devices

Panelists: Christopher Schmitt, Ryan Joy, Burke Holland,  Estelle Weyl, Joe McCann, Mike Taylor

What is future-friendly?

Joe: being future-friendly with the web is supporting mobile, but a better strategy is a content strategy for all devices and where they are used. It’s okay to think of web browsers as end points, but your content should be able to live in all environments.

Desktop. Laptop. Smartphone. Tablet. Phablet. Xbox. PS Vita. Smart TVs.  That’s a lot of places your content can live.  Building specific experiences for each one of these simply doesn’t scale.  Let’s find out why and how to tackle such an enormous problem.

Being “”Future Friendly”" is not necessarily just a visual or interaction design decision, but an architectural decision as well.  Furthermore, being “”Future Friendly”" is not about the web or native:  it’s both and more.

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Filed Under: HTML5, Mobile, Web Development
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What Makes a Company’s Culture Great?

April 21, 2012 By Leave a Comment
Lunch with Zappos executives

Lately, at work, within our department we’ve been discussing company culture. A while back, we read Delivering Happiness, the book by Tony Hsieh about the history of the company and culture of Zappos. A few months ago, a Googler accidentally posted an internal memo on Google+ that showed the world a lot about Google culture, especially with the fact that it was allowed to be left public and did not receive any negative repercussions (as far as we know). We’ve also been mulling over the Netflix culture presentation over the last few weeks. I love what I do and where I work, especially the team I work with and the department I work in. I’m always encouraged with a discussion about how we can improve workplace culture, so I was very interested to dive into a study of workplace culture and how the corporate presentation of culture and actual practice line up.

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Filed Under: Business
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High On Line: Applying Psychology to Web Design at #SXSW2012

March 11, 2012 By Leave a Comment

Sunday, March 11 2012 at South by Southwest, Austin, TX
by Jason Hreha, Behavior Designer+UX Advisor, Applied Psychologist, www.persuasive.ly, Co-founder of Dopamine, UX Advisor @ 500 Startups

Research from the StansfoJason Hreha - positive.lyrd Persuasive Tech Lab

D – dopamine

Why do we need a UX Design / Motivational framework?

  • Design with Intent Deck – 101 Patterns for Influencing Behaviour Through Design – decks
  • Mental Notes – ways to bring psychology to web design.
  • Influence: The Psycology of Persuation
  • Gamification – instead of thinking in a step by step way, it becomes a conglomeration of incentives, but what’s the point?

Why do these tactics work? What are we changing?

Model was created by BJ Fogg (leader of the Stanford Pers Lab) – Behavior Model

What causes behavior? (What needs to come together in order for behavior to occur?

3 things need to coincide for behavior to occur

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Filed Under: UI/UX
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Verizon Wireless – My Favorite Mobile Provider

March 7, 2012 By Leave a Comment
English: Mobile phone evolution Русский: Эволю...

I have had service with many different wireless providers over the years. My first cell phone was an early Nokia model offered by what was then Southwestern Bell Wireless, which then became SBC Wireless, which became Cingular, which then became AT&T Wireless. I used them for a couple of contract cycles and upgraded to a Nokia 6150 during that time period. I really liked the service and the coverage, but as a working college student, I was always looking for a better deal.

My next cell phone service provider was VoiceStream Wireless, which later became T-Mobile, because they offered very affordable service plans. By this time I had gotten married and paying for two cell phones was a challenge on a couple of teachers’ salaries. What we found with T-Mobile, however, was that the service wasn’t available anywhere except for large metropolitan areas and along Interstate highways. Because my wife is from rural East Texas, it was hard to have a cell phone that wouldn’t work when we would visit my in-laws.

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Filed Under: Mobile
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Posting From WordPress to Google+

February 7, 2012 By 2 Comments
Google+ WallpaperI’ve been working for the last few weeks to try and figure out an easy way to automatically add posts from my WordPress blog to my Google+ page. Hoping that someone else had already created a plugin, I searched in vain both in the WordPress plugins directory, as well as other WordPress sites and forums. I thought I had finally found a way, however, convoluted to be able to semi-automatically add a blog post to my Google plus page. However, it seems like every time I almost figure it out, there’s still one piece missing.

A cool thing, though, is that if you use the Google+ badge on your site, you can +1 your post (which you should do anyway for all of your posts, right?) which then allows you to share the post on your wall. It’s an extra step, but it makes it easy for you to easily share your latest post on your Google+ page.

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Filed Under: WordPress
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Exploring Standard Ad Unit Sizes: Google AdSense 160×600 Wide Skyscraper

January 30, 2012 By Leave a Comment
160x600 Wide Skyscraper on mashable.com

The Wide Skyscraper works well in a side column

The wide skyscraper is another ad unit that has taken over as one of the most prevalent ad units visible throughout The Internet. This ad size is recommended by all of the major ad networks, including Google AdSense, Microsoft Advertising and the IAB (Interactive Advertising Bureau). Unlike most of the square ad units, the skyscraper is designed for very specific locations, as it is very tall and thin, although not as thin as its predecessor, the 120 x 600 – Skyscraper. The skyscraper is very useful for small columns, or rails, on your site, under menus, categories, tags or other, similar list-type content.

Because of this, the 160 x 600 – Wide Skyscraper has become harder to find, as wider screen have allowed the navigation columns to expand to 250 or 300 pixels, accommodating the larger square ad units. However, a lot of properties are starting to put the Wide skyscraper next to a list or menu in the wider columns that are now found in most modern layouts.

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Filed Under: Internet Marketing
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Exploring Standard Ad Unit Sizes: Google AdSense 336 x 280 – Large Rectangle

January 27, 2012 By Leave a Comment
AdSense 336x280 Large Rectangle Example

AdSense 336x280 Large Rectangle Example

Google’s second recommended ad unit size for AdSense is the 336 x 280 – Large Rectangle. This ad unit size is not listed in the most popular sizes on the Yahoo! Ad Network, but is on the listed in the Microsoft Advertising PubCenter for ad publishers for small businesses, but not in the Standard Ad Creative Acceptance Policy for Marketers & Agencies. On the IAB (Interactive Advertising Bureau) Ad Unit Guidelines, this size is listed in the Delisted Standard Ad Units as of February 28, 2011.

While this size is available in AdSense for both text and image/rich media ads, it seems that this size is used mainly for small publishers and due to it’s size, is commonly used to take up a large area of the content. Google offer examples of the 336×380 Large Rectangle and they are all embedded in or below the content.

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Filed Under: Internet Marketing
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Exploring Standard Ad Unit Sizes: Google AdSense 300 x 250 – Medium Rectangle

January 26, 2012 By 2 Comments
CNN 300x250 Ad Unit Example

CNN Web page has 300x250 Display Ad in the right sidebar

This is the first of a series of posts on Google AdSense ad sizes. The main reason I’m doing this is for my own reference. There won’t necessarily be any great insight or advice on how to use these ads. It is mainly a test environment so I can see all of the current AdSense options in action. It will also compare Google AdSense ad sizes to standard agency ad unit sizes.

Four Recommended Ad Sizes

AdSense has four main recommended AdSense ad unit sizes, which are the following:

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  • 300 x 250 – Medium Rectangle
  • 336 x 280 – Large Rectangle
  • 728 x 90 – Leaderboard
  • 160 x 600 – Wide Skyscraper
Filed Under: Internet Marketing
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Morning Keynote Panel “Search: Where to Next?”

November 17, 2011 By Leave a Comment

Moderator:
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Speakers:
Eli Goodman, Media Evangelist, comScore, Inc.
Zephrin Lasker, CEO and Co-founder, Pontiflex
Alan Osetek, President, Resolution Media
Dana Todd, Vice President of Performance Innovation, Performics

Eli: Brand marketing has been mainly offline, but is moving more and more online, especially in search and especially for big brands.

Dana: Want it to be measurable and see ROI. Branding is not just exposure to a brand over and over. There is no funnel. People don’t suddenly go into buying mode just because they’ve been exposed to something. We need to test with search, it’s not just about the next big idea.

Alan: it’s all about people and where they’re spending their money. The CMO doesn’t want to see huge changes in structure, but it can change slowly over time, naturally. Probably in the next 3-5 years.

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Filed Under: SEO