Search Results for: google standard ad

HTML5 Texas JavaScript Workshop – Client-Side Storage

February 3, 2013 By Jonathan Jeter Leave a Comment

Web technologies have taken a long time to progress.

A lot of the standards we see today are because browsers decided to implement new features.

HTML5 is now just supposed to be HTML. It is supposed to be a living standard.

Pamela needs an HTML app that helps choose her hair color.

Client-Side Storage

cookies
Flash Storage
Internet Explorer UserData
Google Gears
Dojo Storage
window.name

Cookies are used for all types of tracking, but they have issues with security, user trust (can be disabled), performance and size.

In the HTML spec, they considered the issues and came up with the following solutions.

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Web Storage APIs
IndexedDB
File System APIs
Application Cache
…cookies

localStorage

Key / value pairs – hash table
Persistent on page reloads
Avoids HTTP overhead of cookies

Filed Under: JavaScript, Web Development

Closing Panel at HTML5TX Conference

February 2, 2013 By Jonathan Jeter Leave a Comment

Theme: Where has HTML5 come with the diversity of devices

Panelists: Christopher Schmitt, Ryan Joy, Burke Holland, Estelle Weyl, Joe McCann, Mike Taylor

What is future-friendly?

Joe: being future-friendly with the web is supporting mobile, but a better strategy is a content strategy for all devices and where they are used. It’s okay to think of web browsers as end points, but your content should be able to live in all environments.

Desktop. Laptop. Smartphone. Tablet. Phablet. Xbox. PS Vita. Smart TVs. That’s a lot of places your content can live. Building specific experiences for each one of these simply doesn’t scale. Let’s find out why and how to tackle such an enormous problem.

Being “”Future Friendly”" is not necessarily just a visual or interaction design decision, but an architectural decision as well. Furthermore, being “”Future Friendly”" is not about the web or native: it’s both and more.

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Filed Under: HTML5, Mobile, Web Development

Killer App Design with Javascript and HTML 5

March 11, 2012 By Jonathan Jeter 1 Comment

HTML5 and Complex Web Apps

Web 2.0 vs HTML5 apps

Web 2.0

Dynamic content
Database driven
Social applications
Stupid name
“The Internet is more than lame dancing genies and hit counters!”

HTML5 Apps

Interactive content
Real-time
Task-oriented
Cool logo
“You can have a desktop experience in your browser”
Not trying to replicate a desktop software experience.

HTML5 – New Markup (separating functionality and presentation in the DOM with data-* attributes)

Amazing JavaScript APIs

Application Architecture

Lots of tools available that will allow for a more robust application development process.

Moving state to the client
Wep app Kool-Aid: MVC/MVVM, pub/sub and the module pattern
Your application as an API

Don’t do it alone

Toolkits, precompilers, boilerplates, and more

For the enterprise-y among you

Testing, IDEs and other developer tools

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Filed Under: Web Development

Exploring Standard Ad Unit Sizes: Google AdSense 200×200 – Small Square

February 7, 2012 By Jonathan Jeter Leave a Comment

Jumping right into the next square offering from Google Adsense, we have the 200×200 – Small Square. If you’re sidebar or content area is to small to accommodate the 250×250 – Square or the 300×250 – Medium Rectangle, your next option is the 200 x 200 – Small Square. The 200 x 200 – Square is multifaceted and can be placed in many areas of your page. Additionally, with some testing as to placement and design, this ad unit can produce a respectable amount of clicks. However, just like the 250×250 Ad Unit, the 200 x 200 has been relegated to the disapproved list by Microsoft Advertising, as well as the IAB (Interactive Advertising Bureau), in favor of the 300×250 rectangle.

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Filed Under: Internet Marketing

Exploring Standard Ad Unit Sizes: Google AdSense 250×250 – Square

February 6, 2012 By Jonathan Jeter Leave a Comment

The Google AdSense 250×250 – Square is one of my favorite ad units and it’s one you’ll see commonly around the Web now, both in side bars and in content with wrap around text. The 250 x 250 – Square is versatile and can be placed in many locations, added to the fact that used correctly it can convert very well. However, the 250×250 Ad Unit has fallen out of favor byMicrosoft Advertising, as well as the IAB (Interactive Advertising Bureau), in favor of the 300×250 rectangle.

The 250×250 Square ad unit is still very useful, though, and can be used both with text-only and image/rich media versions, as seen below:

Filed Under: Internet Marketing

Exploring Standard Ad Unit Sizes: Google AdSense 120×240 Vertical Banner

February 3, 2012 By Jonathan Jeter Leave a Comment

The Google AdSense 120×240 – Vertical Banner is a shorter version of the 120 x 600 – Skyscraper. The AdSense version of this ad unit is only available for text ads, due to the small area. Once again, the 120 x 240 – Vertical Banner ad unit size is also used by Microsoft Advertising, while it has been delisted by the IAB (Interactive Advertising Bureau).

This small, vertical banner is ideal when you have a small area under a thin column or you have a small area available in a large header or footer. While the 120 x 240 – Vertical Banner shouldn’t be relied upon as your main income generator for a page, as it doesn’t attract a lot of attention, it can be very effective if placed correctly. If you’re trying to place a skyscraper under a menu or in a sidebar and it is just too long, the 120×240 vertical banner is a good alternative.

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Filed Under: Internet Marketing

Exploring Standard Ad Unit Sizes: Google AdSense 120×600 Skyscraper

February 2, 2012 By Jonathan Jeter Leave a Comment

Next up in the series of posts on Google AdSense ad sizes are the ads in the Google Adsense “Other – Vertical” banner category, starting with the 120×600 skyscraper. The reason the ad unit is called a skyscraper is because it is tall and thin and can dominate the space, like an actual, physical skyscraper. This ad unit is not in the AdSense top 4 recommended sizes and is listed in the Delisted Standard Ad Units category of the Interactive Advertising Bureau (IAB) Ad Unit Guidelines. Microsoft Advertising, however, continues to list the 120 x 600 – Skyscraper as part of its standard ad unit sizes, both for marketers and agencies, as well for small and medium businesses.

The original skyscraper was thinner than the current commonly used version of the skyscraper, to accommodate the small side rails in the layouts of many web sites. As site design has changed and elements, including sidebars, of site layouts have gotten larger, the Google AdSense 160×600 Wide Skyscraper has become the more prominently used ad unit.

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Filed Under: Internet Marketing

Exploring Standard Ad Unit Sizes: Google AdSense 234×60 Half Banner

February 1, 2012 By Jonathan Jeter Leave a Comment

Image by Stephen Edgar - Netweb via Flickr

As we delve further in this series of posts on Google AdSense ad sizes, we’ll explore the less used and alternate versions of Google AdSense banners. The AdSense 234 x 60 – Half Banner is found in the “Other – Horizontal” category, after the four main recommended sizes. While this ad unit is in the Delisted Standard Ad Unit sizes on the IAB Ad Unit Guidelines, it can be found as a recommended size in the Microsoft Advertising Standard Ad specs. I think the reason for the difference is that the IAB creates standards for agencies and other large advertisers, while AdSense and Microsoft Advertising also provide marketing channels for smaller businesses and publishers.

The 234×60 – Half Banner is very useful in side columns, especially near a navigation menu or under a larger square or rectangle ad unit. I have also seen it used in the footer of a website or blog.

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Filed Under: Internet Marketing

Exploring Standard Ad Unit Sizes: Google AdSense 468×60 Banner

January 31, 2012 By Jonathan Jeter Leave a Comment

Ah, the original banner ad. Now relegated to the description of 468×60 – Banner in the ”Other – Horizontal” category of AdSense, it is the original banner ad that showed up all over the Internet in the late 90′s and early 2000′s. This ad unit is the grandfather of Internet banners. The 468×60 reigned supreme in the days of 640×480 and 800×600 screen resolution, but has given way today to leaderboards and skyscrapers with the advent of larger screen sizes.

When was the last time you saw the small version of the classic banner ad? No, really. I have searched and searched across sites for examples to put in this article, but haven’t been able to find any on major sites anywhere. I did find a few smaller sites that still use the 468×60 banner, but they also plaster ads all over the page – not really the type of advertising you want to be associated with.

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Filed Under: Internet Marketing

Exploring Standard Ad Unit Sizes: Google AdSense 160×600 Wide Skyscraper

January 30, 2012 By Jonathan Jeter Leave a Comment

The Wide Skyscraper works well in a side column

The wide skyscraper is another ad unit that has taken over as one of the most prevalent ad units visible throughout The Internet. This ad size is recommended by all of the major ad networks, including Google AdSense, Microsoft Advertising and the IAB (Interactive Advertising Bureau). Unlike most of the square ad units, the skyscraper is designed for very specific locations, as it is very tall and thin, although not as thin as its predecessor, the 120 x 600 – Skyscraper. The skyscraper is very useful for small columns, or rails, on your site, under menus, categories, tags or other, similar list-type content.

Because of this, the 160 x 600 – Wide Skyscraper has become harder to find, as wider screen have allowed the navigation columns to expand to 250 or 300 pixels, accommodating the larger square ad units. However, a lot of properties are starting to put the Wide skyscraper next to a list or menu in the wider columns that are now found in most modern layouts.

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Filed Under: Internet Marketing