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What’s the Point of Creating a Feed-Generated Online Newspaper?

March 5, 2012 By Leave a Comment

My Daily Web Thoughts Online NewspaperPaper.li is an information aggregation site that let’s people create their own online newspapers from sources that they create or choose. Back in September I created my own online newspaper via the paper.li system and watched it for a few days, but then left it alone and forgot about it.

I revisited it today and really like the updates they’ve made to the system. I like the ability to embed the paper into your own site, which I’ve done with My Daily Web Thoughts on this blog. They have also created a Facebook tab app that allows you to create a tab on your fan page that also displays your “online newspaper”. I also like the bookmark feature that allows you to add items to your daily newspaper as you see them while browsing the Web. The main thing that I thought was missing before was an easy way to manually add content to each edition. The + Paper.li button fixes that issue.

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Filed Under: Social Media
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StumbleUpon Stops Direct Links

February 3, 2012 By Leave a Comment
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Here’s another Internet marketing play I’ve been following recently. A lot of people have started playing in the StumbleUpon playground because of the valuable traffic that can be obtained via the StumbleUpon network. StumbleUpon is changing the game again because instead of direct links to websites, the website links will be contained in the StumbleUpon iframe link.

The SEO implications are obvious. Links from StumbleUpon to target sites that were previously direct, followed (until recently) links from a PR8 site will now disappear, replaced by internal StumbleUpon links that load the target page in an iframe.

Once again, diversification in all online marketing efforts is the recommendation, as all efforts, no matter how successful, can and will change over time. Also, it highlights the fact that online marketing is a never-ending moving target, which means you cannot stop testing and learning to see how all the moving pieces affect your marketing efforts.

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Filed Under: Social Media