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What’s the Point of Creating a Feed-Generated Online Newspaper?

March 5, 2012 By Leave a Comment

My Daily Web Thoughts Online NewspaperPaper.li is an information aggregation site that let’s people create their own online newspapers from sources that they create or choose. Back in September I created my own online newspaper via the paper.li system and watched it for a few days, but then left it alone and forgot about it.

I revisited it today and really like the updates they’ve made to the system. I like the ability to embed the paper into your own site, which I’ve done with My Daily Web Thoughts on this blog. They have also created a Facebook tab app that allows you to create a tab on your fan page that also displays your “online newspaper”. I also like the bookmark feature that allows you to add items to your daily newspaper as you see them while browsing the Web. The main thing that I thought was missing before was an easy way to manually add content to each edition. The + Paper.li button fixes that issue.

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Filed Under: Social Media
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Last Day of Android Market 10-Cent Apps

December 15, 2011 By Leave a Comment

Last Day of Android Market 10 Billion Download 10 Cent Sale

It has been a fun 10-day span of exploring and downloading Android Market apps. Some I had wanted to try and others I had never heard of before. One thing I learned during this week and a half was that I can actually try out apps any time, because the Android Market allows you to get a refund for apps within 15 minutes of ordering them. That’s really handy if you’re wanting to try an app and have the time to try it out.

In this post, I’ll list the apps that are available today and next week I’ll do a recap of the apps that were available during the 10 billion downloads sale and start reviewing the apps I’m using. Today’s apps are as follows:

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Filed Under: Mobile
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Android’s 10 Days of 10 Cent Downloads Continues

December 7, 2011 By Leave a Comment
English: Android Robot. Français : le logo d'a...

Image via Wikipedia

The Android Market continues its 10-day celebration of reaching 10 billion downloads by offering more premium apps for a mere 10 cents each. Today’s choices include the following:

If you have an Android phone or tablet, you should definitely take advantage of this special sale, as these prices are the lowest ever! One thing I found out, though, since I have an older phone with not much memory, is that if you uninstall an app within 15 minutes from the Android Market, the order automatically gets cancelled. So, if you are like me and have to pick and choose which apps you can run, just make sure your app is installed for at least fifteen minutes to take advantage of this great sale!

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Filed Under: Mobile
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Content Marketing Optimization

November 17, 2011 By Leave a Comment
Image representing Lee Odden as depicted in Cr...

Image via CrunchBase

Solo presentation by:
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Every 2 days we create as much information as from the dawn of time to 2003.

How findable is your content? Where does content come from? It’s not just marketing. There are audiences for content from HR, finance, IT, etc.

Content generation is one of the most effective SEO tactics, but also one of the most difficult.

If you already have content, set it free!

There are all types of content that can be optimized, from PDF files to news to corporate info to video and office docs. Embed links in all of your externally available files and documents.

CMO & SMO framework

  • research customer segments
  • keywords, topics, messages
  • content & promo plan
  • optimize, socialize and promote

customer segments & personas

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Filed Under: SEO
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Search on Mobile Devices: The Next Frontier

November 17, 2011 By 2 Comments

Moderator:
Sundeep Kapur, Digital Evangelist, NCR Corp.
Speakers:
Lynne Kurdziel, Founder & CEO, Luminate Marketing
Angie Schottmuller, Founder, Interactive Artisan

Lynne Kurdziel of Luminate Marketing

Lynne Kurdziel of Luminate Marketing

how mobile is changing content and what it means to business

Lynne Kurdziel

Top 5 impacts of mobile on business and non-profits

  1. localization
  2. immediacy – we can provide timely content that would be less useful if you had to wait
  3. shareability – you can share anything with anyone at any time
  4. media mobility
  5. divergent platforms – challenge of variability in what users have available

You can use mobile to streamline business processes and and create quick marketing media. User generated content and a streamlined data collection process creates freshness for SEO. What does conversion look like for ministries and non-profits? Donations, support, partnerships.

Non-profits are using apps to be able to share their mission and receive donations anywhere.

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Filed Under: Mobile
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Local + Social: the Future of Promotion

November 16, 2011 By Leave a Comment
A giant QR Code linking to a website, to be re...

Image via Wikipedia

Moderator:
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Speakers:
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Gregg Stewart, President, 15miles

local + social
Gregg Stewart

importance of local search
Online retail only represents 7% of all spending. Most research is done online, but purchases still occur offline for the most part.

Consumers are increasingly using more sources to find local information. 1/3 of Facebook users use Facebook on a mobile device. Social networkers are frequently finding local business information through recommendations from connections and consumer reviews.

Consumers are looking for businesses in a variety of places and expect the information to be easily available and accurate. 49% of social network searchers are looking for address/location and other basic business data.

Best Practices for local search.

business names do not:

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  • include marketing tag lines in your business name
Filed Under: Web Development
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Search Engine Strategies Conference 2011 – Day 2

November 16, 2011 By Leave a Comment

Looking forward to day 2 of SES. On the schedule for today is

  • Social Media Signals in Search
  • Panda vs. Human: Advanced eCommerce & UX
  • Navigating “The Dip”: Planning a Successful Site Relaunch
  • Local + Social: The Future of Promotion
  • Building Brands without Big Brand Budgets
  • SEW White Hat, Black Hat Unconferenced
Here's what I think about , , ,
Filed Under: Web Development
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Search Engine Strategies Conference 2011 – Day 2

November 16, 2011 By Leave a Comment

Looking forward to day 2 of SES. On the schedule for today is

  • Social Media Signals in Search
  • Panda vs. Human: Advanced eCommerce & UX
  • Navigating “The Dip”: Planning a Successful Site Relaunch
  • Local + Social: The Future of Promotion
  • Building Brands without Big Brand Budgets
  • SEW White Hat, Black Hat Unconferenced
Here's what I think about , , ,
Filed Under: Web Development
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Duplicate Content & Multiple Site Issues

November 15, 2011 By Leave a Comment

By Shari Thurow, Funder and SEO Director of Omni Marketing Interactive

What is duplicate content? Search engines don’t see layout, just copy. Exclude our site search via robots.txt and meta robots tag to avoid submitting duplicate content to Google. Duplicate content is not considered spam, but it can be penalized. The biggest issue, however, is usability. IMPORTANT NOTE: Duplicate content is not penalized, it’s filtered out of the SERPs.

How do search engines filter out duplicate content?

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  • Crawl time filters (duplicate URLs)
  • Index-time filters
  • Query-time filters

Index-Time Filters

  • Broilerplate strippings (search engine removes broilerplate elements to determine the content fingerprint)
  • Linkage properties (# of inbound and outbound links)
  • Host name resolution (what domain resides on which ip address?)
  • Shingle Comparison (Andre Broder – Google Scholar and shingles)
    • Every Web document has a unique content signature or “fingerprint”
Filed Under: Web Development
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Guilty Marketers

November 15, 2011 By Leave a Comment

Guilty Marketers – Wasted & Wishful Multi-Channel Marketing Spend
Opening Keynote for Search Engine Strategies Conference, Chicago, November 15-17, 2011
By Mikel Chertrudi, SES Advisory Board & Senior Director of Marketing for Adobe

This will be updated and edited at a later date, but I wanted to get my notes online ASAP.

By 2020, there will be 50,000,000 connected devices.

As marketing professionals, what should we be doing better in our profession? We need to change the conversation in marketing.

Changing the Marketing Conversation

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker (Father of Modern Advertising)

Up to 40% of digital marketing is still wasted. We aren’t investing our marketing dollars in optimal channels, so money is still wasted. We’re leaving money on the table. If you can regain that money, you will succeed in marketing.

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Filed Under: Web Development

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