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Google+ Updates Launched

February 27, 2012 By Leave a Comment
Google Plus

As I mentioned in my post the other day, the Google+ Badge has gotten some tweaks. I think they’re great improvements that will help you increase your reach on Google+, as well as some good usability updates that just make sense.

I really like the new follow button in the Google+ site badge. It just makes sense to be able to put a site in your follow circle if you don’t want to decide which circle you want to add the person or site.

The new plus 1 button functionality sounded a lot better than it has actually proved out to be after the launch. The click on the +1 button is supposed to automatically trigger the share widget to appear. In practice, it seems like their is a brief hesitation before the share widget is triggered. In my experience, I personally navigate away from the button as soon as I’ve clicked it, so I would like to see the share widget open more quickly. It may be programmed to do that, but maybe server or bandwidth limitations make it a little less responsive.

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Filed Under: Google+ (Google Plus)
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Google Plus Badge Gets Some Tweaks

February 22, 2012 By Leave a Comment

Google+ badge gets an updateIn the Google+ Developers preview group, it was announced today that the Google+ badge is getting a couple of really good tweaks.

First, the “Add to Circles” button is going to become a follow button and when clicked, it will automatically add the account to your “following” circle. At that point, you can change circles or select a different circle, but it’s an easy one-click way to add a Google+ page to your circles.

Secondly, the sharing functionality is going to get a little easier. Currently, when you +1 something, you have to click twice to get the sharing dialogue to appear. This will now be the default functionality, which will make it much easier to share content on Google Plus. If you are a member of the Google developers preview group, you can already see this functionality in action.

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Filed Under: Google+ (Google Plus)
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Content Marketing Optimization

November 17, 2011 By Leave a Comment
Image representing Lee Odden as depicted in Cr...

Image via CrunchBase

Solo presentation by:
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Every 2 days we create as much information as from the dawn of time to 2003.

How findable is your content? Where does content come from? It’s not just marketing. There are audiences for content from HR, finance, IT, etc.

Content generation is one of the most effective SEO tactics, but also one of the most difficult.

If you already have content, set it free!

There are all types of content that can be optimized, from PDF files to news to corporate info to video and office docs. Embed links in all of your externally available files and documents.

CMO & SMO framework

  • research customer segments
  • keywords, topics, messages
  • content & promo plan
  • optimize, socialize and promote

customer segments & personas

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Filed Under: SEO
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Enterprise Level SEO

November 17, 2011 By Leave a Comment
English: seo block

Moderator
Mike Grehan, Global VP Content, SES, Search Engine Watch, ClickZ
Speakers:
Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting
Russ Mann, Founder & CEO, Covario

Russ
SEO is more than tips and tricks, it’s a group effort. You can’t do it all yourself. The more successful approach for enterprise SEO is to be the team captain who manages the many contributors to the cause. The ultimate goal is to become the general (c-level) who promotes the greater cause.

SEO function requires many skill sets, but enterprise SEO requires so much more because of strategic and management responsibilities. You have to work with strategy, structure and systems.

No single technology is a silver bullet.

mastering your enterprise strategy
you should make sure that your SEO strategy is in line with the corporate strategy. Have a press alway available to show c-levels how your current SEO strategies are helping the corporate goals

Read the rest of Enterprise Level SEO

Filed Under: SEO
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SEO is Dead: Long Live SEO!

November 16, 2011 By Leave a Comment

Moderator:
Dana Todd, Vice President of Performance Innovation, Performics
Speakers:
Bruce Clay, President, Bruce Clay, Inc.
Thom Craver, Web and Database Specialist, Saunders College (RIT)
Sam Michelson, Chief Executive Officer, Founder, Five Blocks

Regardless of what you think about Panda, it made site owners think more about content.

SEO has changed because what used to be about ranking is now about traffic. Local results have changed the game. Local results are now 35% of results and will be up to 70% in the next year. The rate of change within SEO has increased greatly.

SEO has become more complicated and one person can’t do it all anymore. If you can put the team together to do great in SEO, this is a great time for you.

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Filed Under: SEO
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Local + Social: the Future of Promotion

November 16, 2011 By Leave a Comment
A giant QR Code linking to a website, to be re...

Image via Wikipedia

Moderator:
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Speakers:
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Gregg Stewart, President, 15miles

local + social
Gregg Stewart

importance of local search
Online retail only represents 7% of all spending. Most research is done online, but purchases still occur offline for the most part.

Consumers are increasingly using more sources to find local information. 1/3 of Facebook users use Facebook on a mobile device. Social networkers are frequently finding local business information through recommendations from connections and consumer reviews.

Consumers are looking for businesses in a variety of places and expect the information to be easily available and accurate. 49% of social network searchers are looking for address/location and other basic business data.

Best Practices for local search.

business names do not:

Read the rest of Local + Social: the Future of Promotion

  • include marketing tag lines in your business name
Filed Under: Web Development
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Moderator:
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing

Speakers:
Jonathan Allen, Director, SearchEngineWatch
Andrew Goodman, SES Advisory Board & President, Page Zero Media
Kevin Lee, Co-Founder & Executive Chairman, Didit.com

Kevin Lee

The good news is that if you follow the rules, you can pull off all sorts of site architecture pandemonium. They had a scenario where they had to simultaneously change subdomain and 301 redirect 16 million URLs and were able to pull it off successfully.

Google’s algorithm is tweaked almost daily. Once or twice a year the changes are significant and get a name, like “Panda”.

Panda was a zero-sum game. For each site that lost rank and free organic position, another site took its place. The business directory site that is a Didit subsidiary doubled in traffic, then dropped and came back. Be patient and take all also changes with a grain of salt. Changes can occur from day to day.

Read the rest of Navigating “The Dip”: Planning a Successful Site Re-launch

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Search Engine Strategies Conference 2011 – Day 2

November 16, 2011 By Leave a Comment

Looking forward to day 2 of SES. On the schedule for today is

  • Social Media Signals in Search
  • Panda vs. Human: Advanced eCommerce & UX
  • Navigating “The Dip”: Planning a Successful Site Relaunch
  • Local + Social: The Future of Promotion
  • Building Brands without Big Brand Budgets
  • SEW White Hat, Black Hat Unconferenced
Here's what I think about , ,
Filed Under: Web Development
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Search Engine Strategies Conference 2011 – Day 2

November 16, 2011 By Leave a Comment

Looking forward to day 2 of SES. On the schedule for today is

  • Social Media Signals in Search
  • Panda vs. Human: Advanced eCommerce & UX
  • Navigating “The Dip”: Planning a Successful Site Relaunch
  • Local + Social: The Future of Promotion
  • Building Brands without Big Brand Budgets
  • SEW White Hat, Black Hat Unconferenced
Here's what I think about , , , ,
Filed Under: Web Development
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Strategic Use of User- Generated Content for SEO

November 15, 2011 By Leave a Comment

By Michael DeHaven, Group Product Manager, SEO, for Bazaarvoice

Bazaarvoice manages User-Generated Content (UGC) for over 1300 brands.

Compared user reviews from the audience for a chocolate caramel square to the marketing text on the package. Some negative and positive reviews.

User-generated content

80%-90% of UGC on major brand web sites is actually written by users.

Language styles – the words that you typically think of (or marketers think of) are totally different than what actual users write when writing reviews.

7 Principles of User Generated SEO

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  1. Don’t forget the fundamentals of SEO – UGC will not fix a site with poor SEO
  2. Search engines get bored – they want new stuff. By leveraging UGC, you can keep content fresh.
  3. The Primanti Principle – a primanti sandwich has French fries in it. You want to have the right amount of fries. The same applies to search.
Filed Under: SEO

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