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Moderator:
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing

Speakers:
Jonathan Allen, Director, SearchEngineWatch
Andrew Goodman, SES Advisory Board & President, Page Zero Media
Kevin Lee, Co-Founder & Executive Chairman, Didit.com

Kevin Lee

The good news is that if you follow the rules, you can pull off all sorts of site architecture pandemonium. They had a scenario where they had to simultaneously change subdomain and 301 redirect 16 million URLs and were able to pull it off successfully.

Google’s algorithm is tweaked almost daily. Once or twice a year the changes are significant and get a name, like “Panda”.

Panda was a zero-sum game. For each site that lost rank and free organic position, another site took its place. The business directory site that is a Didit subsidiary doubled in traffic, then dropped and came back. Be patient and take all also changes with a grain of salt. Changes can occur from day to day.

Read the rest of Navigating “The Dip”: Planning a Successful Site Re-launch

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Jared Spool – Mobile & UX: Inside the Eye of the Perfect Storm

June 1, 2011 By Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011

 

h2. Mobile & UX: Inside the Eye of the Perfect Storm

Session 1 – Jared Spool

The UX aspect of mobile has really exploded recently.

Examples:

My Coke Rewards – mobile site had to have Flash. Excluded all iPhone users.

Fox Weather “Alternate content should be placed here.”

MikePanetta.com – QR code on sign, but no mobile site.

Mariott Hotel – connect to wifi via mobile

h3. Sturgeon’s Law

Theodore Sturgeon “90% of everything is crap!”

United airlines email link to 404 page

Coke has fixed the flash problem, but shows the entire site when user is trying to input a code.

You would think by now that we now how to show sites on mobile now, but companies still have issues: verizon wireless, att, apple, air canada

Read the rest of Jared Spool – Mobile & UX: Inside the Eye of the Perfect Storm

Filed Under: User Interface / User Experience Design
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Steve Portigal – Design Fieldwork: Uncovering Innovation From The Outside In

May 24, 2011 By Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 24, 2011

Steve Portigal - Design Fieldwork - Uncovering Innovation From The Outside In

Steve Portigal - Design Fieldwork

Main Topics

  1. How insights from users can impact our designs
  2. How to gather those insights

Be a methods-polygamist

Choose, mash-up or create methodology based on the problem, integrate (Triangulate) with other methods, Create a library of methods and artifacts (screeners, interview guides, stimulit, storyboards, etc.) You can even create new ones and make it up as you go.

Different methods work together.

Innovation means getting beyond pain points

Users may not actually know what is causing the problem.

Pain points may not really be that painful anyway

Satisficing (Herbert Simon – 1956) refers to our acceptance of good enough solutions.

thereifixedit.com

Fieldwork leads to refined beliefs about customers

“You are not your user.” It’s good to realize that you are different than your users/clients, but it’s also necessary to realize similarities and commonality.

Read the rest of Steve Portigal – Design Fieldwork: Uncovering Innovation From The Outside In

Filed Under: User Interface / User Experience Design

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