UI/UX Consulting | Jonathan Jeter

Don’t Build a Power Glove: Talk to Your Users at #SXSW2012

March 12, 2012 By Jonathan Jeter Leave a Comment

Monday, March 12, 2012 at the South by Southwest Interactive Conference in Austin, TX
by RJ Owen (Lead Experience Planner – EffectiveUI)

The Power Glove was a video game controller made by Mattel in 1989. It was the first wearable video game controller. The glove had lots of buttons and options in addition

Nintendo released two games with the Power Glove, including Super Glove Ball.

Marketing for the PowerGlove focused on immersion in the game. PowerGlove has captured the mind of the American public. It was even on Stephen Colbert recently. Even though it was really cool. It was a commercial failure.

The PowerGlove was

rated the 7th worst video game controller of all time
sold $88M US (failure)
japanese producer declared bankruptcy

It was so bad that people are still complaining about it today.

Bill Buxton – data design

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8 Design Lessons Learned from the Google Redesign

March 12, 2012 By Jonathan Jeter 1 Comment

After attending yesterday’s “A Brief History of the Complete Redesign of Google,” which gave an in-depth look at the process of the Google User Interface (UI) design and redesign over the year, at the South by Southwest Interactive 2012 Conference, I’ve been thinking a lot about how the redesign process at Google translates over to those of us who also have day jobs taking care of major website brands. A lot of the things that we complain about in our corporate work were discussed in the Google panel discussion, with examples of how they were overcome in this process.

The following things stood out to me as necessary for a complete Brand redesign to be successfully completed. Hopefully, none of the terms that the panel of Googlers used were proprietary or trademarked.

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Executive Buy-In
Take the Design Temperature
Unique Concept Presentation
Do the Initial Design in a Vacuum

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A Brief History of the Complete Redesign of Google at #SXSW2012

March 11, 2012 By Jonathan Jeter 2 Comments

Sunday, March 11 at South by Southwest Interactive Conference, Austin, TX
Google Panel Consisting of Evelyn Kim (Visual Designer for Maps), Jon Wiley (Lead Designer for Google Search), Michael Leggett (Design Lead, Google Apps & Gmail), Nicholas Jitkoff (User Experience Designer for Chrome), Chris Wiggins (Google Creative Lab)

The Evolution of Google Design

“So did Google just hire a bunch of designers recently, or were they all being kept in a cage all this time?” @tylerball

The process of this redesign is told in two stories. There is the story that you know about that happened in 2011, but most people don’t know the story of the redesign in 2007. 6 designers set out to express the Google brand that was consistent across all properties. It was called Kanna (Icelandic for “to explore, to examine”). Trying to find the balance between form and function, but mainly design and engineering. Looked at over 100 brand attributes that were narrowed down to 4 clusters.

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High On Line: Applying Psychology to Web Design at #SXSW2012

March 11, 2012 By Jonathan Jeter Leave a Comment

Sunday, March 11 2012 at South by Southwest, Austin, TX
by Jason Hreha, Behavior Designer+UX Advisor, Applied Psychologist, www.persuasive.ly, Co-founder of Dopamine, UX Advisor @ 500 Startups

Research from the Stansford Persuasive Tech Lab

D – dopamine

Why do we need a UX Design / Motivational framework?

Design with Intent Deck – 101 Patterns for Influencing Behaviour Through Design – decks
Mental Notes – ways to bring psychology to web design.
Influence: The Psycology of Persuation
Gamification – instead of thinking in a step by step way, it becomes a conglomeration of incentives, but what’s the point?

Why do these tactics work? What are we changing?

Model was created by BJ Fogg (leader of the Stanford Pers Lab) – Behavior Model

What causes behavior? (What needs to come together in order for behavior to occur?

3 things need to coincide for behavior to occur

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