The Science of Good Design: A Dangerous Idea at #SXSW2012

Tuesday, March 13, 2012 at the South by Southwest Interactive Conference in Austin, Texas #sxsw #Dangerous #SXDangerous
by Ben McAllister (Assoc Creative Dir – frog design)

Richard Feynman - Image via Wikipedia

Research is about informing decisions.

“The Research” – the data doesn’t speak for itself. Someone should interpret it.

The Science of Certainty vs. The Science of Wonder

Scientism vs. Science

The Blind Spot: Science and the Crisis of Uncertainty by William Byers

Different kinds of research are very different from each other, there is a broad spectrum.

Hard sciences have laws that predict things with a large degree of certainty.

Social Sciences have experiments.

At the other end of the spectrum, we have “looking at stuff”. In design, we don’t do a lot of real scientific studies.

Cargo Cult ScienceRichard Feynman’s Commencement Speech at CalTech

He’s not against research, but he’s against using it as a weapon or as a dictatorship based on “the research”.

What do YOU think? Let me know...