I’ve been watching Pinterest with fascination because of the massive appeal it has for certain demographics. It’s really clever because it is a graphical bookmarking site billed a social online pinboard that allows you to “organize and share the things you love.” Everyone expects that a popular site like Pinterest should be making money, but noticeably absent from the interface are any advertising blocks or any other promotional spaces.
Another interesting take on the subject comes from subprint, where the author concludes that Pinterest could monetize their greatest asset much better, which is the data they are acquiring on the likes, dislikes and interests of a very specific demographic. They have the opportunity to provide this data to advertisers and other interested parties, much like the profit model of PatientsLikeMe.
What do you think? Is Pinterest being sneaky or do they have the right to monetize user-submitted content in any way of their choosing without informing the members supplying the content? Sound off!
- Intro to Pinterest (and Confessions of a Pinner) (findfocus.wordpress.com)
- Should your brand be on Pinterest? (freshnetworks.com)
- Hack your way into a Pinterest tab for your Facebook Page (agbeat.com)
- Skimlinks Downplays Pinterest’s Affiliate Link Practice (marketingland.com)
What people are looking for when they find this page: Jonathan Jeter, is user generated content monetizable?